INITIATIVE CHEFSACHE hereby assures you that your data will be used in accordance with the applicable provisions of data protection law, such as the Telemediengesetz [Telemedia Act], the Rundfunkstaatsvertrag [Interstate Broadcasting Agreement] and the Bundesdatenschutzgesetz [German Federal Data Protection Act]. Your personal data provided will be stored in machine-readable form, processed and used exclusively for the purpose for which you provided this data. Exceptions will apply only if you have consented to a different use.

Below, we would like to inform you of how and for what purpose your data will be used.

The data that we collect will comprise:

  • personal data that you enter voluntarily, for example by registering for our newsletter, and
  • tracking information transmitted whilst you use our platforms.

1. Personal Data

INITIATIVE CHEFSACHE will be entitled to collect, process, store and use your personal data concerning your use of its service, insofar as this is necessary to enable you to use the service. INITIATVE CHEFSACHE hereby warrants that your data will be treated confidentially.

After you have voluntarily given your consent, INITIATIVE CHEFSACHE will be entitled to collect, process and/or store your personal data, combine it with other data, archive it and use it. This consent will be given either in writing or by clicking on a corresponding declaration. After you have given your consent, INITIATIVE CHEFSACHE will be entitled to pass on your personal data to third parties for purposes of advertising or market research and for the provision of other commercial services. Insofar as you have approved the use of your personal data for specific purposes subject to this reservation of consent, you may revoke this approval at any time. In this case, please write to Initiative Chef:innensache, Zeitverlag Gerd Bucerius GmbH & Co. KG, Pressehaus Buceriusstraße, Eingang Speersort 1, 20095 Hamburg or send an email to Your data will then be deleted at INITIATIVE CHEFSACHE. Insofar as data has been transmitted to third parties with your consent, these third parties will be immediately informed and asked to delete this data. You will be entitled to limit your consent regarding the use of your data. In this case, your data will only be deleted within the scope of this limitation.

INITIATIVE CHEFSACHE will be entitled to access this data in order to avoid technical disruptions and fulfil its statutory and contractual responsibilities. In the following cases, we shall be permitted to pass on your data without your consent:

  • if we call in other companies to assist us with handling your order;
  • if we are legally or judicially obliged to transmit personal data. In such case, we shall, insofar as permissible, promptly inform you of the passing-on of your data.

You will be entitled to at any time view, correct or delete the personal data that you have provided. If this is not technically possible under the address where you provided the data, you will be able to request and check your personal data via the following address: Requests to delete or alter your data will be promptly complied with via this contact address.

If you subscribe to one of our newsletters, we shall use the data necessary for this, or the data separately provided by you, to regularly send you the email newsletter requested. You can at any time unsubscribe from the newsletter either by sending us a message or by following a link provided for this within each newsletter.

2. Tracking Information

General, non-personal usage data will be collected and stored within the INITIATIVE CHEFSACHE platforms.

We use so-called “cookies” when you visit our websites. These are data files stored locally on your computer. You can prevent the storage of cookies on your hard drive by choosing “Do not accept cookies” in your browser settings. You can also set your browser to ask for your consent before cookies are placed. Finally, you can also delete at any time cookies that have been placed. Please refer to the instructions from your browser provider to see how all this works in detail. If you do not accept cookies, this may cause the functionality of the website to be restricted in individual cases.

We use the following cookies:

a) We use a cookie policy cookie. The purpose of this cookie is to store your response to our cookie notice, so that this notice is not displayed to you every time you visit our website. This information will be deleted after six months.

b) We use a Google Analytics cookie.

Google Analytics, a web analysis service, is used to improve and further develop INITIATIVE CHEFSACHE and its platforms and services. This is a service from Google Inc. (“Google”). Google uses cookies, which are stored on your computer and enable your use of the website to be analysed. The information that such cookie generates regarding your use of this website (including your anonymised IP address) will be transmitted to a Google server in the USA and be stored there.

IP anonymisation is active on this website. In member states of the European Union or in other contracting states to the Agreement on the European Economic Area, your IP address will be shortened by Google beforehand. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and be shortened there.

Google will use this information to evaluate your use of the website, put together reports on website activities for the website operators and provide other services relating to website and Internet usage. Google may also possibly transmit this information to third parties, insofar as this is prescribed by law or insofar as third parties process this data on behalf of Google. Third-party providers, including Google, place advertisements on websites in the Internet. They use stored cookies to place advertisements on the basis of a user’s previous visits to this website.

Google will not link your IP address with other data. You can prevent the storage of cookies by setting your browser software accordingly. Please note, however, that you may then possibly be unable to fully use all features of this website. By downloading and installing the browser plugin available at the following link, you will, furthermore, be able to prevent data (including your IP address) generated by such cookie relating to your use of the website from being collected and transmitted to Google and being processed by Google: You can obtain further information relating to deactivation on the website for the deactivation of Google advertising or on the deactivation website of the Network Advertising Initiative.

You may at any time, with effect for the future, opt out of the collection and storage of data. Further information on Google’s regulations can be found here.

3. Sharing of our Content in Social Networks

On the Initiative Chef:innensache website, you can share our content with your friends in the respective social networks Facebook, LinkedIn and XING or recommend this content.

In this respect, a connection with the respective social network will not be established until you click on the respective “Share” button; the respective social network will, in the process, receive access to your IP address. If you are logged on to the respective social network when you click on the button, a connection with your profile will be established, and the respective social network will be informed that you have visited our website and wish to share content.

You can share INITIATIVE CHEFSACHE’s content in the following social networks:


If you click on the button for sharing website content on Facebook, this information will be transmitted to Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. Further information on the data collected can be found in Facebook’s Data Privacy Statement at


If you decide to share our content with XING, this information will be transmitted to XING AG, Gänsemarkt 43, 20354 Hamburg, Germany. XING will not store any of your personal data concerning your visit to this website. In particular, XING will not store any IP addresses. The respective up-to-date information from XING concerning data privacy can be found here:


You can share our content on the websites of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043 USA. Further details relating to the collection of data, your legal possibilities and the setting options can be found on the following website:

4. Social Plugins

Moreover, so-called social plugins from the social networks YouTube and Twitter are integrated into the Initiative Chef:innensache website.

When you use these social plugins, personal data may be collected by the respective social network. When you visit one of our websites on which a social plugin is integrated, the social network will, by means of your browser, establish a direct connection and thus be informed that, among other things, you have visited our website via your IP address. This will occur regardless of whether you are logged on, or at all registered, with the social net-work at the time of usage.

If you are logged onto the social network at the same time, the social network will automatically allocate your website visit to your profile. If you wish to avoid having your visit to our website allocated to your respective user account, you should log off from the respective network before you visit our website. We have no influence over, or knowledge of, what data is collected by the operators of the social networks. In view of the foregoing, therefore, we recommend that you read the data privacy notices of the operators of the social networks.

YouTube plugin

We use the services of the network YouTube for integrating our videos.
YouTube is operated by YouTube, LLC, which has its headquarters at 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube is represented by Google Inc., which has its registered office at 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Further information on data processing and notices relating to data protection by YouTube/Google can be found at and at

Twitter Plugin

Furthermore, features of the Twitter service are integrated into our websites. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. You can find further information on this in Twitter’s Data Privacy Statement at You can change your data privacy settings in the account settings at

Under the Bundesdatenschutzgesetz [German Federal Data Protection Act], you have the right to be informed, free of charge, of your data stored and, if applicable, the right to have your data corrected, blocked or deleted.

We shall be happy to help with any questions relating to our Data Privacy Statement. You can contact us at:

Initiative Chef:innensache
Zeitverlag Gerd Bucerius GmbH & Co. KG
Buceriusstraße, Eingang Speersort 1
20095 Hamburg
Telephone: 040 / 32 80-0
Telefax: 040 / 32 71 11